By taking them through this series, you want them to get to know what you have to offer, how you can help them and what makes you different from your competitors. Every time you create an autoresponder series, it should take a subscriber on a journey. It should take them from being a lead to a prospect to a customer. Think about the newsletters or lists you are subscribed to.
Then think about how many do you open? I am guessing you are a busy person like everybody else. And you only open emails for two reasons:. Research shows it takes 7 to 10 communication encounters before somebody starts to get notice you.
And every time you send them an email, they click it open and they start to develop a habit of doing so. Habits are formed when you repeat three steps over and over again. There is a trigger they see the subject line , then there is the behavior itself they click open and they get rewarded for taking action the benefit gained as a result of your behavior. Autoresponders are great for getting your subscribers in the habit of opening your emails and clicking through. But you also want to make sure that you cover all the foundational content that you want reader to know.
Ultimately, what are the things somebody must know in order to do business with you? You can educate your subscriber on the underlying cause of their problem. You can make them aware of the possible solutions.
You can let know about the pitfalls and what will happen if they choose not to solve this and you will, of course, position your product or service as the right solution for their particular need.
You are taking someone who signed up to receive free content from you because they want to solve a certain problem or at least move towards finding a solution, to someone who is actively looking for a solution to someone who makes a decision that they want to buy from you. Read more: Best email autoresponder software in What is it that you want to accomplish with your series?
Do you want to sell a product? Do you want to develop a relationship with your subscribers and move them further into your sales funnel? Do you want to launch a new service? Your goal will determine the content of your autoresponder. It also depends on what kind of business you are.
For example, for someone operating a software business, their autoresponder email sequence might look like this:. If all businesses could agree on one goal they want to attain, it is automating the process of converting more leads into customers.
To be honest, not all leads would give much time to your business. And if they did, it would be at the first interaction with you when they are still highly interested.
As a business, you should make the best out of that interest peak. And an email autoresponder is one of the most effective ways to nurture your leads and convert them to customers. Right at the moment when they are most interested in you. An email autoresponder is a series of pre-written emails that are typically sent out to new subscribers in a pre-determined sequence at pre-determined intervals. This is great to use when notifying customers you have received their email and they will get a response in a pre-determined time frame.
Email autoresponders are sent in the order and frequency you choose. Email autoresponder series are a perfect use as a confirmation email for a customer purchase or subscription.
This autoresponder series will nurture your leads, but it will also give the same experience to all your prospects. Any automated email campaign you set for your business is directed toward growing your sales and revenue. Greet your brand new email subscribers with a welcome drip campaign.
It is a must. Talk about the history of your brand. This lets your subscribers take a peek behind the scenes. If you are running B2B email marketing, you should ask a relevant question and request a reply to engage faster with your leads. Suiteness does a good job of outlining what makes them different from their competitors.
Include your social buttons at the end of your welcome email. It could be beneficial as a social proofing and might help you grow your Instagram followers too. Never limit your welcome email autoresponder to one email , you could follow up the example we used with other emails:.
And dispatch it in a well-mapped timeline. User onboarding campaigns perfectly if you want to educate your new users on how to use your product or service. You have to keep your new users motivated about your business, so they learn how can get value out of your product. For this, you need a user onboarding autoresponder series. This first step to creating a fantastic onboarding autoresponder begins with a goal.
You could use this autoresponder email template to pitch your Aha moment in your first email:. This sequence of emails revolves around using the Shared Inbox more successfully. We target these customers specifically because of their lack of engagement with these features in the app. The more features these customers use, the more likely they are to remain customers.
If we can engage with customers as soon as we notice these signs, we have a decent chance at preventing churn. This one-time engagement may be the nudge someone needs to get back into the app or ask us a question.
Advanced automation does the heavy-lifting rather than account managers manually finding these high-risk accounts and bringing them back into our graces. This autoresponder helps us increase CLTV. We trigger it after customers have been successfully using our product for a set amount of time. Another example of automation features taking on a would-be heavy task from our customer success team. Our team can focus on more complicated customer issues, while the autoresponder tackles low hanging fruit like this.
While on their website, they prompt you to enter your email address for a discount on your order. Immediately after confirming my email address, an autoresponder appears in my inbox with my coupon. The email makes it super compelling to convert website visitors to paid customers. This is a great, clear example of an e-commerce autoresponder that could work for a variety of store owners.
Autoresponders promise quick results and easy set-up for any business type. Use these examples to determine which type of autoresponder will be the most immediately impactful to your business. Figure out the metrics you want to improve with it.
Get a baseline first. Then start your trials. Continue to test copy. See how customers react to different types of autoresponders. Add new touch points. For small business owners, Constant Contact is our top pick. Their free plan lasts 60 days which gives you plenty of time to try it out. This is the tool that many of our eCommerce businesses use for personalized email automation. MailerLite would probably be better if you have a larger list that you want to email weekly or less.
The top email marketing platforms that we have chose to include in our list provide the best automation workflows, deliverability, and pre-built email marketing tools for the best price. We hope this article helped you learn about the best free autoresponder tools. You may also like our article on the easy ways to grow your email list faster , and our comparison of the best business phone services for small business.
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